A Lucrative Lifestyle Business Opportunity
Perfect for Motorcycling Enthusiasts
Sale

Opportunities

Opportunities

Over the past three decades, Dalby Moto has been developed into a successful business enterprise by the current owners.

In that time, changes, opportunities and growth have been abundant alongside the constant growth of the Dalby district and surrounding Darling Downs region.

And opportunities continue to arise in many parts of the business.

Premises

Premises

In addition to the current premises, the owners have recently acquired the adjacent lot, including a large warehouse that was intended to become a new rustic-style showroom showcasing side-by-side buggies, mowers, ATVs and agricultural products. Now that the business is up for sale, this space provides limitless potential to expand the business.

ATVs and side-by-side buggies by Honda and Yamaha are predicted to match sales of 2-wheeled motorcycles in upcoming years, changing the face of the motorcycle industry. Side-by-sides can be licensed for road use, with the range and variety being recently expanded due to increasing popularity. These vehicles are popular with farmers and young families, making their inclusion in a new showroom a good choice for Dalby Moto.

Prospective buyers do, however, have free reign to do what they would like with the new premises. They could add a new brand to the Dalby Moto catalogue, expand the current offering of retail products, expand the service department, or open a complimentary business. The options are plentiful.

Digital

Digital

Digital marketing is a far reaching and effective means of advertising. Dalby Moto currently has a functional website that receives a respectable number of enquiries and digital traffic, but there is massive room for growth.

Expanding the website to include an e-commerce store is a currently untapped region of revenue for Dalby Moto. With the incorporation of online ordering services (such as the Honda OEM Genuine Parts plug-in), the business can receive and process orders more quickly and efficiently than in-store or over the phone.

Email marketing campaigns currently perform exceptionally well for Dalby Moto. With 6 databases of over 22000 customers, the business is able to reach a variety of demographics in various stages of the purchasing process. By considering the average 3 year buying cycle of riders, engaging with various events in the industry, and becoming more active on social media, the internet is an incredibly exciting space for further marketing opportunities.

Community & Shows

Community & Shows

Dalby Moto’s current standing in the community is an enormous advantage for any new owner entering the fold. Not only has the business been operating for over 3 decades, it has been actively participating in the community for that entire time.

With the amount of experience Craig and Robyn have from hosting events, any new owner will be essentially handed a recipe for successful community engagement. The Dalby Moto Trail Series has been running for years with an established following, and Dalby Moto is a regular participant at several trade shows in the region.