Highly Profitable Iconic Lifestyle Business
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Bub's Famous Fish and Chips

Bub's Famous Fish and Chips
An Iconic Nelson Bay Institution

An Iconic Nelson Bay Institution

The father of the original owner of Fishermen’s Wharf Seafoods was affectionately known as ‘Bub’. He was a well known and loved Nelson Bay local fisherman.

Joanne and Peter have capitalised on this strong local connection to Bub in retaining the name for the cooked seafood arm of the business – Bub’s Fish and Chips.

Ask anyone who lives or has travelled to Nelson Bay and they most likely will know of ‘Bub’s’. Bub’s Fish and Chips is truly famous! The name is synonymous with delicious well-priced fish and chips on the water.

Committed to Selling the Freshest Seafood

Committed to Selling the Freshest Seafood

Bub’s benefits from selling fresh fish and chips – caught from the blue waters just outside the shop.

This is a competitive advantage that local competitors can’t come close to matching.

Bub’s affiliation with the Co-op reinforces to customers that they have the highest quality fresh seafood – direct from the trawlers. To this day they still only sell gourmet seafood and nothing else!

Multi-Award Winner - 10 years running

Multi-Award Winner - 10 years running

Bub’s Fish and Chips is the proud winner of ‘Best Fish and Chips in NSW’ in the Sydney Fish Markets Seafood Excellence Awards.

They were thrilled to win the prestigious ‘People’s Choice’ category for 10 consecutive years from 2005-2015!

Winning this award for 10 years running has allowed Bub’s to build strong brand recognition locally and around NSW. Further, fish and chips have moved from being 10% to over 50% of the business’s revenue.

High Margins

High Margins

Bub’s Fish and Chips was initially set up as an ‘afterthought’ to sell unsold fresh or surplus fresh seafood products from the retail store. It now occupies 25% of the floor area with the possibility to grow the seating upstairs.

This could be a smart move for the new owners given that Bub’s produces the highest profit margins compared to the retail shop.