Highly Profitable Iconic Lifestyle Business
The Blue Water Paradise

The Blue Water Paradise

Nelson Bay is known as the ‘Jewel of Port Stephens’ and is a major holiday playground. Families flock here from Sydney and Newcastle for its calm beaches and great water activities.

An average of 1.3 million people visit Port Stephens each year, generating more than $335 million in revenue for the local economy.

Nelson Bay was built off the back of the fishing industry. A recent study by UTS Sydney found that professional fishing is an essential part of the fabric of the community here and the greater Port Stephens region. It generates vital income and jobs in rural areas such as these.

Nelson Bay is the true geographic centre of the seafood industry on the east coast of Australia.



Nelson Bay was developed initially as a fishing village, and tourism soon followed. Fishing is key to Nelson Bay’s cultural identity. The two are closely intertwined.

Nelson Bay is a popular weekend escape for Sydney residents and its proximity to the Hunter Valley vineyards is also an advantage.

A recent study found that 87% of Nelson Bay residents feel the fishing industry is good for tourism. Tourists are drawn here to enjoy recreational fishing and boating – a booming industry in Australia.

Tourists also love watching professional fisherman at work and then enjoying their spoils from Fishermen’s Wharf Seafoods and Bub’s takeaway.

Who Lives Here?

Who Lives Here?

Retirees are drawn to Nelson Bay because of its idyllic lifestyle and close proximity to both Newcastle and Sydney. They enjoy an active lifestyle which includes stunning walks, fishing and water activities on the sheltered harbour.

Retiring to Nelson Bay also means being part of a thriving local community and strong economy.

Housing is more affordable than capital cities, too.

Bub’s has a loyal local customer base because of their fresh seafood at reasonable prices. You will often see tradies and local policeman enjoying lunch by the water and using their ‘rewards card’.

Children love to come and feed Stenican the one legged pelican!