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The Freshest Seafood in Nelson Bay

The Freshest Seafood in Nelson Bay

Fishermen’s Wharf Seafoods is in the enviable position of having ‘first pick’ of seafood that comes into the wharf straight off the fishing trawlers.

Their strong relationships with the Fishermen’s Wharf Co-operative (‘the Co-op’) and fishermen goes back many years. 

 

 

 

Their location directly adjacent to the Co-op means it is renowned, far and wide, as the ‘Co-Op Retail Outlet’.

Local fishermen prefer to sell their catches locally as they yield greater returns compared to sending to Sydney.

Expert Planning for Peak Periods

Expert Planning for Peak Periods

Joanne and Peter have strong ties with the Co-op which allows them to order seafood in advance and freeze.

Years of experience allow them to plan in advance for peak periods – such as Christmas and Easter.

Prawns for example are at peak demand at Christmas. However this is not prawn season! Fishermen’s Wharf Seafoods are therefore able to freeze and store prawns throughout the year in anticipation of high sales volumes in peak periods.

A Gourmet Experience

A Gourmet Experience

The customer experience is a step above any other seafood outlet in the area. Customers can choose to have their fish marinated, crumbed or battered on the spot.

Everything is made to order. This is ideal for those on holiday, who want a quick and easy meal to throw on the BBQ.

Joanne and Peter have also created their own range of gourmet seafood sauces. Not only are these sauces truly unique to Fishermen’s Wharf Seafoods, however they also increase the average spend per customer.

Customer Promotions

Customer Promotions

The owners have a thorough knowledge of their customers. At Christmas there is high demand for seafood platters. They have marketing materials in place to cater for over 300 platter orders annually.

Customers who order Christmas platters receive a unique gift of a bottle of wine. This unexpected surprise goes a long way to further engaging customers with the Fishermen’s Wharf brand.

Minimal Wastage

Minimal Wastage

Bub’s Fish and Chips is the ‘cooked seafood’ arm of Fishermen’s Wharf Seafoods fresh seafood shop.

Any unsold products can be used by Bub’s after two days, therefore minimising wastage.

This is a key competitive advantage in maximising profits for the business.