What is a strategy session and why is it so essential for website creation?

What is a strategy session and why is it so essential for website creation?

At Brilliant Businesses, our innovative approach to selling businesses includes building a top-line website and proactive marketing campaign, which is why every single one of our “for sale” website builds begins with a strategy session.

But what exactly is a strategy session?

And why is a strategy session at the very core of every successful “business for sale” website build?

The first step of a complete business sale solution

The first step of a complete business sale solution

There are several reasons why a strategy session is at the core of every successful “business for sale” website build, and the first step of our 5-step business sale process.

Strategy sessions are a very effective way for us to understand your business.

In fact, many of our clients find the very process of explaining their business strategy to a business broker also helps them look at their business from an outsider’s perspective, providing a clarity that can help make decisions crucial to the successful sale of their business.

Strategy sessions are also a chance to focus on taking a fresh look at the day-to-day running of your business and make decisions that position your company ahead of your competition, ensuring it is running as profitably and as smoothly as possible when you list it for sale.

What exactly happens in a strategy session?

What exactly happens in a strategy session?

We spend time with you at your business premises, sitting down to ask you a series of strategic questions designed to discover:

  • WHY your business is an attractive investment to potential purchasers;
  • WHO would be interested in buying your business;
  • WHAT are the strengths and weaknesses of your business;
  • WHERE are the opportunities for expansion and/or diversification in your business;
  • WHEN do you want to list your business for sale; and
  • HOW we can help you achieve the highest possible price in the shortest possible time.

Your strategy session also gives us the information we need to quickly get up to speed with your business, prepare a business report and ensure all your due diligence documents are in order and in the cloud.

The importance of a strategy session in website creation

The importance of a strategy session in website creation

The answers you provide in your strategy session give us the information we need to formulate a marketing plan and create your bespoke “business for sale website”.

Our storytelling team can then get to work to create a beautifully designed and expertly coded storytelling website which conveys the value of all of your hard work.

And then we can create a targeted marketing campaign that uses a mixture of social media advertising and retargeting, search engine optimisation, database marketing and organic social media posting to drive traffic to your website…

…delivering qualified leads to your website.

We begin with the end in mind

We begin with the end in mind

A strategy session allows us to begin your business for sale process with the end in mind and build a superb website that communicates the value of all your hard work to potential buyers.

It’s an approach that really gives you an unfair advantage, because:

…it pro-actively put your business in front of thousands of potential buyers;

…it attracts people who are not actively looking to buy a business;

…it ensures your business really stands out from the rest.

At Brilliant Businesses, we know from experience that beginning with a strategy session enables us to use powerful digital storytelling to achieve the best price in the shortest time.

Find out more.